How Small Businesses Can Generate the Highest ROI on Social Media: A Comprehensive Guide

There is no denying that social media is a vital tool for small businesses. With[...]

How Realtors Can Generate the Highest ROI on Their Social Media Sites

Social media has become an essential tool for realtors to reach potential client[...]

How Startups Can Get the Highest ROI on Their Social Media Platforms

Social media is becoming increasingly important for startups to reach potential [...]

How SAAS Businesses Can Generate the Highest ROI on Social Media

Social media is an invaluable tool for SAAS businesses to reach their target aud[...]

How to Get Featured on the Local News

Ah, the media - the golden keys to publicity, more brand recognition, and more s[...]

Making the RACE Model Work for Your PR Campaign

The RACE PR Model is a framework for planning and executing digital PR and marke[...]

Digital Marketing Trends for 2023

In today's world, digital marketing is becoming increasingly important for busin[...]

A Fresh Start: Planning your Spring PR Campaign

Ah, spring … whether or not you live in northern climes, spring is a time[...]

How to Craft an Organic PR Campaign

You’ve arrived - your business is growing, your products and services are [...]

What to do the Day After Your Holiday PR Campaign is Over

A holiday PR campaign can be a strategic marketing effort; essentially, this str[...]

How to Use PR to Overcome a Negative Review

Every business gets the occasional negative review or customer complaint that go[...]

How To Persevere in the Early Days of a PR Campaign

Starting a PR campaign can be an exciting but also a daunting task. It is import[...]

How To Interpret a PR Campaign That Isn't Matching Your Expectations

When starting your company’s PR campaign, you may be excited - and for goo[...]

What Businesses Need to Know Before Buying PR

Starting a successful PR campaign requires careful planning and strategy. It is [...]

How To Set Up a Blog that Actually Draws Readers

Blogging can be an extremely effective tool for a successful PR campaign - but o[...]

How to Use PR to Strengthen the EB1A Visa Process

Imperium Group creates PR articles for many clients who are seeking EB1A visas, [...]

How a small-town business can use PR to attract big city customers

We are a nation of small towns. Did you know that about 76% of US towns have few[...]

How to tap into influencers to power your PR campaign

The word is out: influencer marketing is the new future of advertising, marketin[...]

What to Do When You Finish Your First PR Campaign

Rollercoaster. Trainwreck. Exciting. Whatever you think of your first public rel[...]

How to Choose the Right PR Firm to Promote Your Business

Bad press, negative reviews, or the desire to drive sales often brings businesse[...]

How to Make Your Startup Newsworthy

Here at Imperium, we write many different kinds of pieces for our clients, inclu[...]

How to Master the Art of Public Relations on Facebook

If you are a business owner, sooner or later you will come face to face with the[...]

How to Position Yourself as a Thought Leader

In the last few years, two words have become very common in the business world a[...]

AI or a Living, Breathing Copywriter? Which One Is Better?

Okay, before we even try to answer this question, let’s address the elepha[...]

What Does a PR Firm Do?

If you think public relations is a bunch of mumbo jumbo, you are not alone. A lo[...]

Imperium Group on How to Get Featured in Forbes

Ah, Forbes. Today, the publication that was founded 105 years ago reaches over 1[...]

Why Every Fintech Company Should Invest in PR

The financial technology industry is exploding, and with it, the need for public[...]

Scale Your Company by Making Each PR Campaign Connect to the Next

Crazy as it sounds, the best chess players can see the consequences of the next [...]

How to Prepare for a Successful PR Campaign

Why some public relations campaigns succeed while others fizzle out before they [...]

PR for B2B Made Simple

Businesses, or vendors, that sell to other businesses (B2B) have special PR conc[...]

Public Relations for Cybersecurity Firms: If Only Every Industry Had It this Easy

  In many ways, cybersecurity firms are the favored child of public relati[...]

The Importance of PR Packages for Small Businesses

Public relations is one of those tools that no business, regardless of its size [...]

How to Get Your Startup Featured on Fox News

If you have made it to the launch of your startup, you have accomplished somethi[...]

Ways for an SAAS Startup to Leverage PR

If you are the owner of an SaaS startup, you are likely trying to promote your b[...]

A Startup’s Guide to Using PR to Launch a Product

      As an entrepreneur who is about to launch their product,[...]

Google My Business Benefits

The sweet, simple days of phonebooks are long behind us, and the trees thank us [...]